Tagged as: tv

Why should brands invest in social media?

There are many possible answers to a question like: „ why should I invest in social media for my brand?” but we do not hear the simplest one often…through social media channels we can simply reach the audience, that will never see the TV campaigns messages. Data from media houses and various studies shows, you can […]

Norbert Kilen Written by: Norbert Kilen October 8, 2014

The Second Screen phenomenon – marketing and social TV

Not long ago, many people thought TV was going to die. Too much of a one-way-communication, so much competition from games, apps, and internet video content were reasons to believe that the big TV and entertainment companies were on a similar way like the music industry: Bound in old structures and thinking, unable to adapt […]

Thomas Praus Written by: Thomas Praus November 17, 2011
 
 

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