Tagged as: storytelling

Facebook algorithm: Storytelling is the real winner in the new News Feed

For relevant content, Social Media Editorial departments need complex know-how to successfully use the Facebook algorithm. And: What’s best put into Ads.

Sabine Hoffmann Written by: Sabine Hoffmann November 26, 2014

The Second Screen phenomenon – marketing and social TV


Not long ago, many people thought TV was going to die. Too much of a one-way-communication, so much competition from games, apps, and internet video content were reasons to believe that the big TV and entertainment companies were on a similar way like the music industry: Bound in old structures and thinking, unable to adapt […]

Thomas Praus Written by: Thomas Praus November 17, 2011