Tagged as: storytelling

Amanda Palmer’s Colourful Community

What does “fandom” have to do with the social business of today? Companies, too, can and must use the new social dynamics to involve their customers, strengthen owned communities, and generate lasting business impact.

Sabine Hoffmann Written by: Sabine Hoffmann January 23, 2015

Facebook algorithm: Storytelling is the real winner in the new News Feed

For relevant content, Social Media Editorial departments need complex know-how to successfully use the Facebook algorithm. And: What’s best put into Ads.

Sabine Hoffmann Written by: Sabine Hoffmann November 26, 2014

The Second Screen phenomenon – marketing and social TV


Not long ago, many people thought TV was going to die. Too much of a one-way-communication, so much competition from games, apps, and internet video content were reasons to believe that the big TV and entertainment companies were on a similar way like the music industry: Bound in old structures and thinking, unable to adapt […]

Thomas Praus Written by: Thomas Praus November 17, 2011