Tagged as: social media

Amanda Palmer’s Colourful Community

What does “fandom” have to do with the social business of today? Companies, too, can and must use the new social dynamics to involve their customers, strengthen owned communities, and generate lasting business impact.

Sabine Hoffmann Written by: Sabine Hoffmann January 23, 2015

Facebook algorithm: Storytelling is the real winner in the new News Feed

For relevant content, Social Media Editorial departments need complex know-how to successfully use the Facebook algorithm. And: What’s best put into Ads.

Sabine Hoffmann Written by: Sabine Hoffmann November 26, 2014

Who should rule our story in social media?

Many companies leading social media communication fall into this trap: Focusing only on the active users. They think that the best thing to do is to observe their fans’ reactions and adapt the published messages to it. If the post gets a lot of likes and other positive reactions, they continue to repeat this theme […]

Norbert Kilen Written by: Norbert Kilen November 3, 2014

#10yearsbuzz: ambuzzador celebrates its 10th anniversary

On 1 September 2004, the time had finally come for Sabine Hoffmann, ambuzzador’s founder and managing director, to take office – with the aim of spreading her unreserved passion for Buzz Marketing, something she had discovered in the USA two years beforehand. Near the end of the ‘anniversary month’, we once again congratulate Sabine on her achievements – and have invited her to talk about past achievements and of course her take on the future and the road to social business:

Sabine Hoffmann Written by: Sabine Hoffmann September 30, 2014

Brandnew IO and Box Network partner to provide the ultimate in Instagram native advertising

In order to provide clients with the best possible service, we have teamed up with Brandnew IO, naming them as our preferred partner for Instagram. The partnership between Brandnew and Box Network enables us to fuse our expertise in the area of digital marketing. The mash up of Brandnew’s influencer network with our creativity and skills makes us an unstoppable force on the European digital marketing front.

Thomas Praus Written by: Thomas Praus June 20, 2014

Karmacracy, riding the Social Media Wave

The better we understand the nature of the social media, the more we are capable of following its flows and making a good use of them. This in turn allows us to find more direct ways of profiting from its trends and making our work as marketers more effective. However, we should never lose sight […]

Laetitia Verdier Written by: Laetitia Verdier May 28, 2014

Social Media Usage of #GenerationNOW

Young people nowadays are happiest when communicating with close friends in closed chatrooms, and preferably in WhatsApp – Facebook is the medium of choice when it comes to socialising. Those are 2 key findings of the latest survey of young people aged 14 to 19 conducted by ambuzzador and comrecon.

Sabine Hoffmann Written by: Sabine Hoffmann May 7, 2014

Why are digital mums different from the general digital population?

88 percent of mums use social media regularly compared to 77 percent of the general population. Mums are hyper connected and own, at least, one device. More than ever, mums are real multi-tasker, caring for their children and family, organizing their social life and moreover, working to earn money. Just like many other people, they […]

Laetitia Verdier Written by: Laetitia Verdier October 25, 2013

Time To Talk About Quality

The dazzling speed at which the distribution and consumption of information has changed in the last 20 years is still blinding many of us when we think about content. We are aware of the information bubble, yet we keep feeding it and precipitating the feeling of information overload among our customers. In the belief we […]

Laetitia Verdier Written by: Laetitia Verdier January 15, 2013

What it takes to work in Social Media

A career in the social media might seem appealing at first for many. They have become the center of an increasingly growing galaxy of stories and new trends that draw many young people to them. However, a career in the social media is completely different from being good at managing your own profile at some […]

Laetitia Verdier Written by: Laetitia Verdier November 29, 2012
 
 

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