Tagged as: second screen

The Second Screen phenomenon – marketing and social TV

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Not long ago, many people thought TV was going to die. Too much of a one-way-communication, so much competition from games, apps, and internet video content were reasons to believe that the big TV and entertainment companies were on a similar way like the music industry: Bound in old structures and thinking, unable to adapt [...]

Thomas Praus Written by: Thomas Praus November 17, 2011
 
 

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