Tagged as: research

Who should rule our story in social media?

Many companies leading social media communication fall into this trap: Focusing only on the active users. They think that the best thing to do is to observe their fans’ reactions and adapt the published messages to it. If the post gets a lot of likes and other positive reactions, they continue to repeat this theme […]

Norbert Kilen Written by: Norbert Kilen November 3, 2014

Why should brands invest in social media?

There are many possible answers to a question like: „ why should I invest in social media for my brand?” but we do not hear the simplest one often…through social media channels we can simply reach the audience, that will never see the TV campaigns messages. Data from media houses and various studies shows, you can […]

Norbert Kilen Written by: Norbert Kilen October 8, 2014
 
 

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