Tagged as: long-term egagement

Gamification for durable and long term engagement

Who doesn’t like to play games? A fact is that marketers can learn a lot from our love for games. Within every branch, companies are looking for ways to engage their followers and they spend a fair amount building a community on a social media platform. In this blog, we want to take it a little further; how can you influence the behavior of Brand Ambassadors with gaming mechanisms – and how do you continue to motivate them?

Written by: Uri Roos July 11, 2014