Tagged as: favourite

How Ambassadors are like Little Monsters

GaGa delivers on all levels by using LittleMonsters.com as a way of not just collecting marketing data, but by personal interaction. The perfect example is GaGa choosing some of the best fan art uploaded onto the site and printing it on her merchandise for shows. The result? T-shirt sales up by 30% and even more devotees competing to get her attention on the platform.

Written by: Uri Roos September 18, 2014