Tagged as: content distribution

Karmacracy, riding the Social Media Wave

The better we understand the nature of the social media, the more we are capable of following its flows and making a good use of them. This in turn allows us to find more direct ways of profiting from its trends and making our work as marketers more effective. However, we should never lose sight […]

Laetitia Verdier Written by: Laetitia Verdier May 28, 2014

5 Steps to Brand Ambassador Success

Brand ambassadors are influential people who can decrease the gap between a brand and consumers. In social media, they are responsible for a large part of all messages and conversations about a brand, product or service. Research shows, that only 6% of all Facebook fans are accountable for the total engagement. It makes sense to […]

Written by: Thomas Praus August 23, 2013