Tagged as: brand influencer

Gamification for durable and long term engagement

Who doesn’t like to play games? A fact is that marketers can learn a lot from our love for games. Within every branch, companies are looking for ways to engage their followers and they spend a fair amount building a community on a social media platform. In this blog, we want to take it a little further; how can you influence the behavior of Brand Ambassadors with gaming mechanisms – and how do you continue to motivate them?

Written by: Uri Roos July 11, 2014

Karmacracy, riding the Social Media Wave

The better we understand the nature of the social media, the more we are capable of following its flows and making a good use of them. This in turn allows us to find more direct ways of profiting from its trends and making our work as marketers more effective. However, we should never lose sight […]

Laetitia Verdier Written by: Laetitia Verdier May 28, 2014