Tagged as: analytics

Who should rule our story in social media?

Many companies leading social media communication fall into this trap: Focusing only on the active users. They think that the best thing to do is to observe their fans’ reactions and adapt the published messages to it. If the post gets a lot of likes and other positive reactions, they continue to repeat this theme […]

Norbert Kilen Written by: Norbert Kilen November 3, 2014

The Engaging, the Fast and the Bulky – how do Europeans interact with brands on Facebook?

As a network of European social media agencies we often sit and compare cultural differences in between our countries. Are there any significant differences in how Dutch, Spaniards or Brits interact online? Do they have different approaches to interact with brands? We asked our friends from Socialbakers for some numbers to find out explicitly. We […]

Thomas Praus Written by: Thomas Praus June 6, 2013

Time To Talk About Quality

The dazzling speed at which the distribution and consumption of information has changed in the last 20 years is still blinding many of us when we think about content. We are aware of the information bubble, yet we keep feeding it and precipitating the feeling of information overload among our customers. In the belief we […]

Laetitia Verdier Written by: Laetitia Verdier January 15, 2013

What it takes to work in Social Media

A career in the social media might seem appealing at first for many. They have become the center of an increasingly growing galaxy of stories and new trends that draw many young people to them. However, a career in the social media is completely different from being good at managing your own profile at some […]

Laetitia Verdier Written by: Laetitia Verdier November 29, 2012
 
 

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