Tagged as: Ambuzzador

Community Power & Dinosaur Fun

ambuzzador and Leibniz Cracker launched a new product: Leibniz ZOO Urzeit – Dinosaur shaped cracker. The first salty cracker from Leibniz. A sophisticated seeding-concept and a strong blogger-cooperation won more than 4500 applications for the cracker trial!

Written by: Sabine Hoffmann March 4, 2016

Trends2016 – ambuzzador’s Social Fitness Breakfast #20

70 marketing experts and online-communicators followed ambuzzador’s invitation to the 20th Social Fitness Breakfast. The purpose: Have a look into the future. The Trends of Social Media for 2016 should be diskussed. We formed several statements about what will be the trending topics this year.

Written by: Sabine Hoffmann February 10, 2016

#FlyMeTo – Innovation at the speed of airplanes

For really being innovative you need 3 things: the right Parnters, a perfect mindset and the best timing. Some also thing you’ll probably need the guts to just do it. Austrian Airlines, Simplewish & ambuzzador did it: The world’s first social crowdgifting for flights!

Written by: Sabine Hoffmann February 2, 2016

Amanda Palmer’s Colourful Community

What does “fandom” have to do with the social business of today? Companies, too, can and must use the new social dynamics to involve their customers, strengthen owned communities, and generate lasting business impact.

Written by: Sabine Hoffmann January 23, 2015

Facebook algorithm: Storytelling is the real winner in the new News Feed

For relevant content, Social Media Editorial departments need complex know-how to successfully use the Facebook algorithm. And: What’s best put into Ads.

Written by: Sabine Hoffmann November 26, 2014

#10yearsbuzz: ambuzzador celebrates its 10th anniversary

On 1 September 2004, the time had finally come for Sabine Hoffmann, ambuzzador’s founder and managing director, to take office – with the aim of spreading her unreserved passion for Buzz Marketing, something she had discovered in the USA two years beforehand. Near the end of the ‘anniversary month’, we once again congratulate Sabine on her achievements – and have invited her to talk about past achievements and of course her take on the future and the road to social business:

Written by: Sabine Hoffmann September 30, 2014

Social Ads in the Media Mix

Social Ads are gradually developing further as an element of the media mix and their significance is growing all the time. ambuzzador is clearly positioned in the Social Ad field and highlights the very latest developments and opportunities. #GenerationNOW Amongst other things, ambuzzador’s recent youth survey showed that media usage behaviour is changing more all […]

Written by: Sabine Hoffmann August 21, 2014

Social Media Usage of #GenerationNOW

Young people nowadays are happiest when communicating with close friends in closed chatrooms, and preferably in WhatsApp – Facebook is the medium of choice when it comes to socialising. Those are 2 key findings of the latest survey of young people aged 14 to 19 conducted by ambuzzador and comrecon.

Written by: Sabine Hoffmann May 7, 2014

“Austrian World Wide Wichteln” application. Let’s meet Wichtels on Christmas Time!

Secret Santa, Engerl & Bengerl, Amigo secreto, Lootjes trekken or Julklapp: It doesn’t matter what you call it, Wichteln is a lot of fun! Austrian Airlines and ambuzzador take the popular Austrian Christmas tradition online – so let’s wichtel! Wichtels are the elves who help load Santa’s sleigh with presents – and Wichteln is when […]

Written by: Marco Massarotto December 24, 2013