Category: Blog

Pinterest and retail: a new kind of e-commerce experience

Social networking sites have become more visual. This is especially the case of Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks in US. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest […]

Laetitia Verdier Written by: Laetitia Verdier April 25, 2014

Brand Ambassador Programs: Walmart Moms And Firefox Friends

A good ambassador promotion requires an interaction with your most loyal fans; the ambassadors.  Brand ambassadors are an effective way to create a positive word of mouth; they are your brand’s biggest fans and voluntarily ´preach to the choir´ about it. To establish a long time relationship with the ambassador you need to give him […]

Written by: Uri Roos April 2, 2014

“Austrian World Wide Wichteln” application. Let’s meet Wichtels on Christmas Time!

Secret Santa, Engerl & Bengerl, Amigo secreto, Lootjes trekken or Julklapp: It doesn’t matter what you call it, Wichteln is a lot of fun! Austrian Airlines and ambuzzador take the popular Austrian Christmas tradition online – so let’s wichtel! Wichtels are the elves who help load Santa’s sleigh with presents – and Wichteln is when […]

Written by: Marco Massarotto December 24, 2013

The Box expands into the Eastern European region: Hello team Think Kong from Warsaw

We’re very excited to announce another addition to our European network of independent Social Media agencies: A warm welcome to Think Kong from Poland. Take a closer look, they are quite a catch. The agency supports companies in both, the B2B and B2C sector, has been awarded in international contests and works for brands like […]

Written by: Thomas Praus October 30, 2013

Why are digital mums different from the general digital population?

88 percent of mums use social media regularly compared to 77 percent of the general population. Mums are hyper connected and own, at least, one device. More than ever, mums are real multi-tasker, caring for their children and family, organizing their social life and moreover, working to earn money. Just like many other people, they […]

Laetitia Verdier Written by: Laetitia Verdier October 25, 2013

Nikon Boot(h)camp at Frequency

4 teams, 8 Nikon cameras, 1 festival, a lot of fun, dirt and mud! 8 users tested the Nikon Coolpix AW110 at the Austrian Frequency Festival and took a proper look at the advertised features: Is the camera really waterproof, dirt resistant and shockproof? The goal was to create an exciting campaign around the new […]

Written by: Thomas Praus September 26, 2013

5 Steps to Brand Ambassador Success

Brand ambassadors are influential people who can decrease the gap between a brand and consumers. In social media, they are responsible for a large part of all messages and conversations about a brand, product or service. Research shows, that only 6% of all Facebook fans are accountable for the total engagement. It makes sense to […]

Written by: Thomas Praus August 23, 2013

Social media crisis: when feelings run high and the s*** hits the fan

Beware, shitstorm! At least for the latest edition of the Duden, the German standard lexicon and country’s equivalent of the Oxford English Dictionary, which recently included the English loanword among increasing anglicisms. Herein, Shitstorm is defined as follows: ‘Noun, masculine – a storm of protest in a communications medium of the internet, which is associated […]

Written by: Thomas Praus August 16, 2013

The Engaging, the Fast and the Bulky – how do Europeans interact with brands on Facebook?

As a network of European social media agencies we often sit and compare cultural differences in between our countries. Are there any significant differences in how Dutch, Spaniards or Brits interact online? Do they have different approaches to interact with brands? We asked our friends from Socialbakers for some numbers to find out explicitly. We […]

Written by: Thomas Praus June 6, 2013

Time To Talk About Quality

The dazzling speed at which the distribution and consumption of information has changed in the last 20 years is still blinding many of us when we think about content. We are aware of the information bubble, yet we keep feeding it and precipitating the feeling of information overload among our customers. In the belief we […]

Laetitia Verdier Written by: Laetitia Verdier January 15, 2013