Category: Blog

Karmacracy, riding the Social Media Wave

The better we understand the nature of the social media, the more we are capable of following its flows and making a good use of them. This in turn allows us to find more direct ways of profiting from its trends and making our work as marketers more effective. However, we should never lose sight […]

Rocio Nunez Written by: Rocio Nunez May 28, 2014

Chat-Apps – the excalibur of marketing?

Not only since Facebook bought Whatsapp for 16 billion dollars analysts ask themselves: How can Chat-Apps turn their potential into business models? And marketers wonder: How can I connect with my customers through those apps? There are unbounded imaginations – from data over service to storytelling. Many attempt to pull the sword out of the […]

Silke Schlamp Written by: Silke Schlamp May 14, 2014

Social Media Usage of #GenerationNOW

Young people nowadays are happiest when communicating with close friends in closed chatrooms, and preferably in WhatsApp – Facebook is the medium of choice when it comes to socialising. Those are 2 key findings of the latest survey of young people aged 14 to 19 conducted by ambuzzador and comrecon.

Sabine Hoffmann Written by: Sabine Hoffmann May 7, 2014

Pinterest and retail: a new kind of e-commerce experience

Social networking sites have become more visual. This is especially the case of Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks in US. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest […]

Laetitia Verdier Written by: Laetitia Verdier April 25, 2014

Brand Ambassador Programs: Walmart Moms And Firefox Friends

A good ambassador promotion requires an interaction with your most loyal fans; the ambassadors.  Brand ambassadors are an effective way to create a positive word of mouth; they are your brand’s biggest fans and voluntarily ´preach to the choir´ about it. To establish a long time relationship with the ambassador you need to give him […]

Uri Roos Written by: Uri Roos April 2, 2014

“Austrian World Wide Wichteln” application. Let’s meet Wichtels on Christmas Time!

Secret Santa, Engerl & Bengerl, Amigo secreto, Lootjes trekken or Julklapp: It doesn’t matter what you call it, Wichteln is a lot of fun! Austrian Airlines and ambuzzador take the popular Austrian Christmas tradition online – so let’s wichtel! Wichtels are the elves who help load Santa’s sleigh with presents – and Wichteln is when […]

Luca Written by: Luca December 24, 2013

The Box expands into the Eastern European region: Hello team Think Kong from Warsaw

We’re very excited to announce another addition to our European network of independent Social Media agencies: A warm welcome to Think Kong from Poland. Take a closer look, they are quite a catch. The agency supports companies in both, the B2B and B2C sector, has been awarded in international contests and works for brands like […]

Silke Schlamp Written by: Silke Schlamp October 30, 2013

Why are digital mums different from the general digital population?

88 percent of mums use social media regularly compared to 77 percent of the general population. Mums are hyper connected and own, at least, one device. More than ever, mums are real multi-tasker, caring for their children and family, organizing their social life and moreover, working to earn money. Just like many other people, they […]

Laetitia Verdier Written by: Laetitia Verdier October 25, 2013

Nikon Boot(h)camp at Frequency

4 teams, 8 Nikon cameras, 1 festival, a lot of fun, dirt and mud! 8 users tested the Nikon Coolpix AW110 at the Austrian Frequency Festival and took a proper look at the advertised features: Is the camera really waterproof, dirt resistant and shockproof? The goal was to create an exciting campaign around the new […]

Silke Schlamp Written by: Silke Schlamp September 26, 2013

5 Steps to Brand Ambassador Success

Brand ambassadors are influential people who can decrease the gap between a brand and consumers. In social media, they are responsible for a large part of all messages and conversations about a brand, product or service. Research shows, that only 6% of all Facebook fans are accountable for the total engagement. It makes sense to […]

Silke Schlamp Written by: Silke Schlamp August 23, 2013
 
 

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