Category: Blog

#10yearsbuzz: ambuzzador celebrates its 10th anniversary

On 1 September 2004, the time had finally come for Sabine Hoffmann, ambuzzador’s founder and managing director, to take office – with the aim of spreading her unreserved passion for Buzz Marketing, something she had discovered in the USA two years beforehand. Near the end of the ‘anniversary month’, we once again congratulate Sabine on her achievements – and have invited her to talk about past achievements and of course her take on the future and the road to social business:

Written by: Sabine Hoffmann September 30, 2014

Steady growth in the Box Network

In this post, we would like to give you an overview about recent developments in our network as well as describe three main trends in our market. They go along with the growth our companies and services: 1) Owned technology is ever more important and an integral part of the whole digital value chain 2) […]

Written by: Thomas Praus September 19, 2014

How Ambassadors are like Little Monsters

GaGa delivers on all levels by using as a way of not just collecting marketing data, but by personal interaction. The perfect example is GaGa choosing some of the best fan art uploaded onto the site and printing it on her merchandise for shows. The result? T-shirt sales up by 30% and even more devotees competing to get her attention on the platform.

Written by: Uri Roos September 18, 2014

Social Ads in the Media Mix

Social Ads are gradually developing further as an element of the media mix and their significance is growing all the time. ambuzzador is clearly positioned in the Social Ad field and highlights the very latest developments and opportunities. #GenerationNOW Amongst other things, ambuzzador’s recent youth survey showed that media usage behaviour is changing more all […]

Written by: Sabine Hoffmann August 21, 2014

Gamification for durable and long term engagement

Who doesn’t like to play games? A fact is that marketers can learn a lot from our love for games. Within every branch, companies are looking for ways to engage their followers and they spend a fair amount building a community on a social media platform. In this blog, we want to take it a little further; how can you influence the behavior of Brand Ambassadors with gaming mechanisms – and how do you continue to motivate them?

Written by: Uri Roos July 11, 2014

The four phases of digital adolescence of companies

With 9 independent agencies, operating in 9 different European countries, the Box currently serves 9 of the key markets in Europe. For many years, all of us actively assisted clients by managing their digital communities. Today we are taking care of millions of fans and followers of various brands. We did notice a typology in the different stages of development, which we would like to share with you. The main focus here is the handling of community management.

Written by: Thomas Praus July 1, 2014

Brandnew IO and Box Network partner to provide the ultimate in Instagram native advertising

In order to provide clients with the best possible service, we have teamed up with Brandnew IO, naming them as our preferred partner for Instagram. The partnership between Brandnew and Box Network enables us to fuse our expertise in the area of digital marketing. The mash up of Brandnew’s influencer network with our creativity and skills makes us an unstoppable force on the European digital marketing front.

Written by: Thomas Praus June 20, 2014

Karmacracy, riding the Social Media Wave

The better we understand the nature of the social media, the more we are capable of following its flows and making a good use of them. This in turn allows us to find more direct ways of profiting from its trends and making our work as marketers more effective. However, we should never lose sight […]

Laetitia Verdier Written by: Laetitia Verdier May 28, 2014

Chat-Apps – the excalibur of marketing?

Not only since Facebook bought Whatsapp for 16 billion dollars analysts ask themselves: How can Chat-Apps turn their potential into business models? And marketers wonder: How can I connect with my customers through those apps? There are unbounded imaginations – from data over service to storytelling. Many attempt to pull the sword out of the […]

Written by: Thomas Praus May 14, 2014

Social Media Usage of #GenerationNOW

Young people nowadays are happiest when communicating with close friends in closed chatrooms, and preferably in WhatsApp – Facebook is the medium of choice when it comes to socialising. Those are 2 key findings of the latest survey of young people aged 14 to 19 conducted by ambuzzador and comrecon.

Written by: Sabine Hoffmann May 7, 2014