Category: Blog

What it takes to work in Social Media

A career in the social media might seem appealing at first for many. They have become the center of an increasingly growing galaxy of stories and new trends that draw many young people to them. However, a career in the social media is completely different from being good at managing your own profile at some [...]

Rocio Nunez Written by: Rocio Nunez November 29, 2012

Facebook Global Pages: a look inside it!

One month has passed since October, the 17th, when Facebook announced the release of a major new feature ,global brand pages, that allow to manage the Facebook presence of a brand on a global level thanks to the new structure where all the communication elements will be located automatically, depending on the geographical origin of [...]

Luca Written by: Luca November 15, 2012

Fooding, a social media experience

 That was before… Before social media platforms and tools appear and simplify our lives! Food has always been social. Finding ideas, sharing tips, shopping grocery, rating your preferred restaurants, tweet with other fans during your favorite food programmes… All these activities can be done online with websites, blogs, mobile apps and even dedicated products such [...]

Laetitia Verdier Written by: Laetitia Verdier November 8, 2012

Social is dead, hurray for customer contact!

Social media is much more than just click, like and win. Social was introduced as a game changer. No longer did you have to pay to be in contact with an audience that likes you. But the more we gave the monopoly of this relationship to networks such as Facebook and Twitter, the more we [...]

Uri Roos Written by: Uri Roos November 2, 2012

How to survive a Shitstorm

Brands and businesses in Social Media are challenged with direct communication daily. They have to stand up to questions and opinions from their stakeholders and customers. And sometimes things get rough because some things are not the things customers would like to hear – and companies would not like to talk about. This phenomenon is [...]

Sabine Hoffmann Written by: Sabine Hoffmann October 29, 2012

The Storyteller’s 101

With the rise of social media, the relevance of stories in brand communication has grown steadily. As people do not follow advertising channels, brands are forced to tell fascinating and compelling stories to their communities rather than shooting buying requests at demographic segments. Due to this evolution, brands need to create new job profiles such [...]

Florian Written by: Florian October 19, 2012

Coping with the New Rise of Visual Content

The rise of Pinterest, Instagram, Facebook’s Timeline or even Storify have precipitated a new success of visual content on the social media. Among the reasons why people seem to be more attached to visual content are its more intense emotional impact, the easyness to feel attachment to it and even use it to build an [...]

Rocio Nunez Written by: Rocio Nunez October 5, 2012

Looking back at Dmexco 2012

The German online advertising industry counts with 6,44 billion EUR revenue this year, according to their association. Wow. At the online marketing trade fair dmexco12 this was celebrated extensively. We took a look.

Thomas Praus Written by: Thomas Praus September 28, 2012

Storytelling: Secrets from the big screen

It’s no secret that some of the world’s greatest stories have come to the attention of the masses via Hollywood. But the formula for telling good stories is not limited to Sunset Boulevard. Among brands, storytelling is also a commonly used strategy. Still, there are a lot of insights we can use from the entertainment [...]

Uri Roos Written by: Uri Roos September 17, 2012

Facebook Studio: Display window for Facebook advertisers

On Facebook Studio, agencies can put their Facebook creations into the spotlight. There are many inspiring Facebook campaigns. Every day, countless creatives scattered around the whole world mull over how to offer content to Facebook users which entertains, encourages them to participate and conveys a message at the same time. But

Sabine Hoffmann Written by: Sabine Hoffmann September 4, 2012