Category: Blog
Amanda Palmer’s Colourful Community
What does “fandom” have to do with the social business of today? Companies, too, can and must use the new social dynamics to involve their customers, strengthen owned communities, and generate lasting business impact.
January 23, 2015
Facebook algorithm: Storytelling is the real winner in the new News Feed
For relevant content, Social Media Editorial departments need complex know-how to successfully use the Facebook algorithm. And: What’s best put into Ads.
November 26, 2014
Who should rule our story in social media?
Many companies leading social media communication fall into this trap: Focusing only on the active users. They think that the best thing to do is to observe their fans’ reactions and adapt the published messages to it. If the post gets a lot of likes and other positive reactions, they continue to repeat this theme […]
November 3, 2014
Why should brands invest in social media?
There are many possible answers to a question like: „ why should I invest in social media for my brand?” but we do not hear the simplest one often…through social media channels we can simply reach the audience, that will never see the TV campaigns messages. Data from media houses and various studies shows, you can […]
October 8, 2014
#10yearsbuzz: ambuzzador celebrates its 10th anniversary
On 1 September 2004, the time had finally come for Sabine Hoffmann, ambuzzador’s founder and managing director, to take office – with the aim of spreading her unreserved passion for Buzz Marketing, something she had discovered in the USA two years beforehand. Near the end of the ‘anniversary month’, we once again congratulate Sabine on her achievements – and have invited her to talk about past achievements and of course her take on the future and the road to social business:
September 30, 2014
Steady growth in the Box Network
In this post, we would like to give you an overview about recent developments in our network as well as describe three main trends in our market. They go along with the growth our companies and services: 1) Owned technology is ever more important and an integral part of the whole digital value chain 2) […]
September 19, 2014
How Ambassadors are like Little Monsters
GaGa delivers on all levels by using LittleMonsters.com as a way of not just collecting marketing data, but by personal interaction. The perfect example is GaGa choosing some of the best fan art uploaded onto the site and printing it on her merchandise for shows. The result? T-shirt sales up by 30% and even more devotees competing to get her attention on the platform.
September 18, 2014
Social Ads in the Media Mix
Social Ads are gradually developing further as an element of the media mix and their significance is growing all the time. ambuzzador is clearly positioned in the Social Ad field and highlights the very latest developments and opportunities. #GenerationNOW Amongst other things, ambuzzador’s recent youth survey showed that media usage behaviour is changing more all […]
August 21, 2014
Gamification for durable and long term engagement
Who doesn’t like to play games? A fact is that marketers can learn a lot from our love for games. Within every branch, companies are looking for ways to engage their followers and they spend a fair amount building a community on a social media platform. In this blog, we want to take it a little further; how can you influence the behavior of Brand Ambassadors with gaming mechanisms – and how do you continue to motivate them?
July 11, 2014
The four phases of digital adolescence of companies
With 9 independent agencies, operating in 9 different European countries, the Box currently serves 9 of the key markets in Europe. For many years, all of us actively assisted clients by managing their digital communities. Today we are taking care of millions of fans and followers of various brands. We did notice a typology in the different stages of development, which we would like to share with you. The main focus here is the handling of community management.
July 1, 2014