Category: Blog
Community Power & Dinosaur Fun
ambuzzador and Leibniz Cracker launched a new product: Leibniz ZOO Urzeit – Dinosaur shaped cracker. The first salty cracker from Leibniz. A sophisticated seeding-concept and a strong blogger-cooperation won more than 4500 applications for the cracker trial!
March 4, 2016
Shut down Burghausen: A refinery got checked
As for refineries, a general routine inspection ordered by law has to be done on a regular basis. For completing that security task, the refinery has to be shut down completely for some time. ambuzzador accompanied the OMV (an international oil and gas company, based in Vienna) refinery in Burghausen, Germany, with a Social Media campaign during the shut down. And won the Econ Award for outstanding transparancy in a pro-active campaign in the category bronze.
February 22, 2016
Trends2016 – ambuzzador’s Social Fitness Breakfast #20
70 marketing experts and online-communicators followed ambuzzador’s invitation to the 20th Social Fitness Breakfast. The purpose: Have a look into the future. The Trends of Social Media for 2016 should be diskussed. We formed several statements about what will be the trending topics this year.
February 10, 2016
#FlyMeTo – Innovation at the speed of airplanes
For really being innovative you need 3 things: the right Parnters, a perfect mindset and the best timing. Some also thing you’ll probably need the guts to just do it. Austrian Airlines, Simplewish & ambuzzador did it: The world’s first social crowdgifting for flights!
February 2, 2016
HAGAKURE + DNSEE = DOING
There is a lot of movement in our markets and our agencies are an active part. In Italy, we now have its biggest digital agency in our network. After the merger of Dnsee, Hagakure and Banzai Consulting they now present everything under the brand: DOING
June 9, 2015
Amanda Palmer’s Colourful Community
What does “fandom” have to do with the social business of today? Companies, too, can and must use the new social dynamics to involve their customers, strengthen owned communities, and generate lasting business impact.
January 23, 2015
Facebook algorithm: Storytelling is the real winner in the new News Feed
For relevant content, Social Media Editorial departments need complex know-how to successfully use the Facebook algorithm. And: What’s best put into Ads.
November 26, 2014
Who should rule our story in social media?
Many companies leading social media communication fall into this trap: Focusing only on the active users. They think that the best thing to do is to observe their fans’ reactions and adapt the published messages to it. If the post gets a lot of likes and other positive reactions, they continue to repeat this theme […]
November 3, 2014
Why should brands invest in social media?
There are many possible answers to a question like: „ why should I invest in social media for my brand?” but we do not hear the simplest one often…through social media channels we can simply reach the audience, that will never see the TV campaigns messages. Data from media houses and various studies shows, you can […]
October 8, 2014
#10yearsbuzz: ambuzzador celebrates its 10th anniversary
On 1 September 2004, the time had finally come for Sabine Hoffmann, ambuzzador’s founder and managing director, to take office – with the aim of spreading her unreserved passion for Buzz Marketing, something she had discovered in the USA two years beforehand. Near the end of the ‘anniversary month’, we once again congratulate Sabine on her achievements – and have invited her to talk about past achievements and of course her take on the future and the road to social business:
September 30, 2014