Category: Blog
Gamification for durable and long term engagement
Who doesn’t like to play games? A fact is that marketers can learn a lot from our love for games. Within every branch, companies are looking for ways to engage their followers and they spend a fair amount building a community on a social media platform. In this blog, we want to take it a little further; how can you influence the behavior of Brand Ambassadors with gaming mechanisms – and how do you continue to motivate them?
July 11, 2014
The four phases of digital adolescence of companies
With 9 independent agencies, operating in 9 different European countries, the Box currently serves 9 of the key markets in Europe. For many years, all of us actively assisted clients by managing their digital communities. Today we are taking care of millions of fans and followers of various brands. We did notice a typology in the different stages of development, which we would like to share with you. The main focus here is the handling of community management.
July 1, 2014
Brandnew IO and Box Network partner to provide the ultimate in Instagram native advertising
In order to provide clients with the best possible service, we have teamed up with Brandnew IO, naming them as our preferred partner for Instagram. The partnership between Brandnew and Box Network enables us to fuse our expertise in the area of digital marketing. The mash up of Brandnew’s influencer network with our creativity and skills makes us an unstoppable force on the European digital marketing front.
June 20, 2014
Karmacracy, riding the Social Media Wave
The better we understand the nature of the social media, the more we are capable of following its flows and making a good use of them. This in turn allows us to find more direct ways of profiting from its trends and making our work as marketers more effective. However, we should never lose sight [...]
May 28, 2014
Chat-Apps – the excalibur of marketing?
Not only since Facebook bought Whatsapp for 16 billion dollars analysts ask themselves: How can Chat-Apps turn their potential into business models? And marketers wonder: How can I connect with my customers through those apps? There are unbounded imaginations – from data over service to storytelling. Many attempt to pull the sword out of the [...]
May 14, 2014
Social Media Usage of #GenerationNOW
Young people nowadays are happiest when communicating with close friends in closed chatrooms, and preferably in WhatsApp – Facebook is the medium of choice when it comes to socialising. Those are 2 key findings of the latest survey of young people aged 14 to 19 conducted by ambuzzador and comrecon.
May 7, 2014
Pinterest and retail: a new kind of e-commerce experience
Social networking sites have become more visual. This is especially the case of Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks in US. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest [...]
April 25, 2014
Brand Ambassador Programs: Walmart Moms And Firefox Friends
A good ambassador promotion requires an interaction with your most loyal fans; the ambassadors. Brand ambassadors are an effective way to create a positive word of mouth; they are your brand’s biggest fans and voluntarily ´preach to the choir´ about it. To establish a long time relationship with the ambassador you need to give him [...]
April 2, 2014
“Austrian World Wide Wichteln” application. Let’s meet Wichtels on Christmas Time!
Secret Santa, Engerl & Bengerl, Amigo secreto, Lootjes trekken or Julklapp: It doesn’t matter what you call it, Wichteln is a lot of fun! Austrian Airlines and ambuzzador take the popular Austrian Christmas tradition online – so let’s wichtel! Wichtels are the elves who help load Santa’s sleigh with presents – and Wichteln is when [...]
December 24, 2013
The Box expands into the Eastern European region: Hello team Think Kong from Warsaw
We’re very excited to announce another addition to our European network of independent Social Media agencies: A warm welcome to Think Kong from Poland. Take a closer look, they are quite a catch. The agency supports companies in both, the B2B and B2C sector, has been awarded in international contests and works for brands like [...]
October 30, 2013