More Growth, More Strategic Alliances, More Pan-European Social PR Success for Leading Global BrandsDecember 9, 2011
It’s been a busy month for The Box Network. We’ve just expanded to Switzerland, completed a great pan-European campaign for Victorinox fragrances and have been chosen by leading Facebook analytics vendor Socialbakers as one of its first trusted agency partners.
Read all about it…
The Box is proud to announce coUNDco as a new premier network partner for Switzerland. coUNDco has offices in Zurich and London and works for progressive brands like Victorinox, Sugus, Tages-Anzeiger and WWF. The agency specialises in brand storytelling, community building and beautiful web apps and sites – with a highly creative approach to the social web. Grüezi Switzerland!
Pan-European Campaign for Victorinox Fragrances
We’ve just completed a highly successful campaign across four markets (Switzerland, Germany, France and the UK) for the fragrance arm of luxury consumer goods brand Victorinox.
Using an innovative 360° movie widget which entices people to relax and take a virtual swim in a beautiful Swiss lake, we’ve driven over 10,000 online product sample requests for the brands’ new fragrances in the all important three week build up to December and the Christmas shopping rush.
The campaign has been so successful that we’ve exhausted all promotional supplies. You can only order the little fragrance bottles from now on. Sorry!
Here it is:
Trusted Agency Partner to Socialbakers
Socialbakers is one of the world’s leading Facebook analytics solutions. Its tools allow you to calculate engagement rates, evaluate campaign success based on time or media preferences, build communities via advanced influencer analytics and compare competitive brand pages.
We’re delighted that they’ve selected us as a flagship partner for Europe to help launch its new agency partnership service. We use Socialbakers to enhance the effectiveness of all of our brand communications programs and to share Facebook best practise knowhow within our network. http://www.socialbakers.com
You can read more about Socialbaker’s new trusted agency program here.