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#Euro2012 Social Media League Table

Florian Written by: Florian June 25, 2012  

As you may have noticed, Euro 2012 is kicking its way towards the grand final on July 1st. While Spain and Germany may have the highest pass completion ratio, we thought it’d be fun to take a look at which team is generating the most buzz on Social Media over the past week – specifically those countries represented by The Box Network: France, Italy, the Netherlands, Germany, England and Spain.

Using Brandwatch, we ran a nice little analysis to see which country’s fans are the most active – assessing favorable and non-favorable mentions, by channels and platforms.

Whilst this might seem easy at surface level, it’s worth knowing that each country calls its national football team something different than we do here in Switzerland. The Germans have their “Nationalmannschaft”, the French talk about “FFF” (Fédération Francaise de Football) and the Dutch are all about “KNVB” (Koninklijke Nederlandse Voetbalbond).

And here are the winners and losers:

England – who made it to the quarter finals – have only 2,753 negative mentions, mostly in the news. This can probably be accepted as a moral victory, given the fierce local tabloid press and its tendency to hound the national side.

The Netherlands, despite not progressing from the group phase, enjoyed more positive mentions than negative ones. The main channel for this was Twitter, indicating a very strong and active fan community.

Spain has not lost a game yet – and conversations appear to be overwhelmingly positive as a result, with Twitter dominating.

France, on the other hand, has not enjoyed a particularly positive tournament, and their Social media performance back this up with 47% of mentions being negative.

Germany, whilst cruising through the tournament, appears to have a very well oiled PR and news machine – with lots of equal support from social channels.

Italy also enjoys a high volume of coverage, mostly positive from blogs and news sources.

Conclusion

Netherlands, Germany and England are the most popular teams on the social Web. The Netherlands and England enjoy a very high rate of positive mentions (23%). At the other end of the scale, France has a predominantly negative following – mostly in Forums.

Good luck to all the teams who made it to the semi finals. May the best team win : )

 
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