Do CEO’s Care About Social Media?August 10, 2012
The results of a report carried out by Domo and CEO.com seem pretty conclusive: Forbes 500 CEOs are generally away from the social media. The question, rather than “why?” seems to be more “why should they?”. We all know the benefits of the social media in personal and professional life, but when it comes to an official CEO blog or Twitter account, we might be throwing a burden on already overburdened workers.
CEOs’ blogs are of very relative interest to an average customer. And the doubt over whether it is the CEO who is actually behind its own blog or Twitter account takes away credibility from whatever it says for investors or specialized potential readers too. This makes us wonder how should a CEO behave and how can it make compatible its daily work with the social media. After all, its main task is to make the company work rather than writing engaging content for the Internet.
The presence of Spanish CEOs in the social media follows this same pattern, with very few of the IBEX 35 companies displaying the CEO’s blog as an asset. Spanish CEOs on Twitter are something commonly unheard of. As the general presence of Spanish corporations in the social media is generally poor with some bright exceptions, there is a need for a better understanding of how the social media can improve reputation and performance of a corporation. We believe this debate is already taking place and we can expect change in the near future.
Via | Twistimage