“Austrian World Wide Wichteln” application. Let’s meet Wichtels on Christmas Time!December 24, 2013
Secret Santa, Engerl & Bengerl, Amigo secreto, Lootjes trekken or Julklapp: It doesn’t matter what you call it, Wichteln is a lot of fun! Austrian Airlines and ambuzzador take the popular Austrian Christmas tradition online – so let’s wichtel!
Wichtels are the elves who help load Santa’s sleigh with presents – and Wichteln is when Austrian children exchange gifts secretly around Christmas time! Nobody knows who’s giving the gifts, and nobody knows what they’re going to get – but that’s half the fun of the game!
Austrian Airlines uses the mechanic of this popular Austrian Christmas tradition in a unique Facebook application: Start wichteling with new friends around the whole world!
Users take their personal photo and give it to an Austrian Airlines fan selected at random. Then they immediately get a picture back in return from another random user! The big question is who sent it – and where in the world did it come from? And there is more: Users can get and give away “Smiles” for every photo. All Wichtels who collect a certain amount of Smiles automatically participate in a prize draw, and win great prizes – from Business Class tickets to DO&CO meal or redcab vouchers.
With World Wide Wichteln, Austrian Airlines launches an application which not only connects people and lets them Wichtel across the globe: It puts the satisfying feeling of giving in the centre of the gameplay and hence the spirit of Christmas – all while giving users a great way to share their traditions and find inspiration for traveling. Photos can be uploaded via desktop or mobile device with a Facebook or Instagram account at surprise.austrian.com. Join in on the fun until January 6th, 2013!
Merry Christmas and.. Let’s Wichtel!
App developed by Ambuzzador