Having your very own community which is eager to part with its money, ready and waiting to participate in surveys, offers insights without being asked and produces vast amounts of content: it’s the dream of any company. Utopia? No – the result of years of careful cultivation.
In The Art of Asking, Amanda Palmer, rock star and author, doesn’t just describe how she has perfected the art of asking, but also the art of giving – and built up her own fan community by doing so. So what does this “fandom” have to do with the social business of today? Companies, too, can and must use the new social dynamics to involve their customers, strengthen owned communities, and generate lasting business impact.